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March 2, 2009

Once again, I prove exercise is bad for you

I went for a brainstorming run at lunch. The run went really well until I turned onto my street to head home. A neighbor was walking with her daughter and unleashed dog. I slowed up as I reached the dog, but it didn't matter. The dog snapped at my bootie putting a small hole in my shorts and leaving me with a red welt on my rear end. Thankfully, upon closer review, no blood.

By the way, I did come up with a couple of ideas. We'll see if they are any good.

February 3, 2009

Looks like Pepsi is having a Coke moment

On the heels of news that Coca Cola is dropping "Classic" from the name of it's iconic drink after a stupid marketing ploy in the mid-80s, Pepsi is now on the verge of a similar monumental gaffe.

Gatorade Name Change Upsets Inventor's Family : NPR

You might not have noticed during your last trip to the grocery store, but Gatorade is now known as "G." The name change has disappointed the family of a University of Florida professor who helped invent the sports drink to give the school's athletes a way to stay hydrated.

Darren Rovell did a marvelous job in his 2005 book First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon, describing how Gatorade became a marketing juggernaut in the sports drink marketplace.

I understand the need to freshen up a brand, but they can't do any better than this? This is the same company who freshened up a fried chicken joint with the same strategy, hello "KFC". Pepsi marketing is looking less like advertising and more like a Wall Street ticker.

July 24, 2008

More Saab Fly to the Finish words

The keywords are:
Alps
Green Jersey

July 7, 2008

Marketing battle during the Tour de France

Garmin took over as sponsor for the Slipstream-Chipolte team days before the race started. The goal is to increase penetration in Europe, where Dutch-based TomTom owns the market. But while watching the Tour on Versus, there are a bunch of TomTom commercials. I wonder who is wearing the GPS mindshare yellow jersey?

July 4, 2007

Smoking!

As Mike Sinelli says, today is a national smoking day of obligation. The others are Memorial Day, Labor Day, Presidents Day (that's when we used to compete in The Flaming, an annual BBQ contest that was held until a couple of years ago), plus a few others.

Today I'm smoking St. Louis style pork spareribs and a pork loin.

Smoked BBQ Ribs
220 degrees (7 hours) or 200 degrees (9 hours)

1:00 Spritz, add wood
2:00 Spritz, add wood
3:00 Spritz, add wood
4:00 Spritz, add wood
5:00 Spritz, wrap
7:00 Pull and carve

Smoked BBQ Pork
220 degrees (6 hours)

1:00 Spritz, add wood
2:00 Spritz, add wood
3:00 Spritz, add wood
3:30 Spritz, add wood
4:00 Spritz, wrap
6:00 Pull and carve

The first column is elapsed time. For both, I've used the Electric Bill rub. An award-winning rub developed by Pete during a cold Chicago winter and captured on the back of an electric bill (duh!). The Electric Bill recipe is a secret, but can be acquired by asking nicely.

I'm using black cherry wood and my Brinkman smoker.

Tasty!

February 22, 2007

Marketing Ploy: The Band!

Yesterday, as I was listening to an Instapodcast interview with Five for Fighting's John Ondrasik I found out that his original name for his band (when he was told he couldn't use his name) was Marketing Ploy.

As Glenn Reynolds would say, Heh!

October 13, 2006

Marketing time

The Chicago White Sox will start weeknight home games at 7:11 p.m. as part of a sponsorship deal with the 7-Eleven convenience store chain.

Very tricky!

April 5, 2006

Marketing Ploy II: Funny greeting

Just called the clock store on St. Johns Avenue to see about having a band replaced. The fellow answered the phone: "It is 12:43 pm. Thank you for calling Clockworks, how can I help you?"

Very cool.

March 16, 2006

Marketing ploy I

In the shower this morning saw the following on my shampoo bottle: NEW! Same great scent!

Huh?!?