Looks like Pepsi is having a Coke moment
On the heels of news that Coca Cola is dropping "Classic" from the name of it's iconic drink after a stupid marketing ploy in the mid-80s, Pepsi is now on the verge of a similar monumental gaffe.
You might not have noticed during your last trip to the grocery store, but Gatorade is now known as "G." The name change has disappointed the family of a University of Florida professor who helped invent the sports drink to give the school's athletes a way to stay hydrated.
Darren Rovell did a marvelous job in his 2005 book First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon, describing how Gatorade became a marketing juggernaut in the sports drink marketplace.
I understand the need to freshen up a brand, but they can't do any better than this? This is the same company who freshened up a fried chicken joint with the same strategy, hello "KFC". Pepsi marketing is looking less like advertising and more like a Wall Street ticker.